Introduction

This Cookie Policy explains how AccountaPartner s.r.o. (“Company”, “we”, “us” or “our”) uses cookies and similar tracking technologies on the website AccountaPartner.com (the “Site”). We are a company based in the Czech Republic but operate internationally, serving users in the EU, the US, Australia, and worldwide. This Policy is designed to be compliant with the EU ePrivacy Directive and the General Data Protection Regulation (GDPR), while remaining user-friendly and applicable globally. It should be read together with our Privacy Policy and Terms & Conditions for a full understanding of how we handle your information. By using our Site, you agree to the use of cookies as described in this Policy, with cookie consent obtained only where required by law.

We strive to respect local laws: in jurisdictions that mandate explicit cookie consent (such as the EU and UK), we will request your consent before using non-essential cookies. In regions where such consent banners are not legally required (for example, in the US or Australia), we may not present an opt-in cookie banner – in those cases, your continued use of our Site is taken as implied consent to the extent permitted by law. Regardless of location, you will always be informed about our use of cookies and have the ability to manage your cookie preferences as described below.

What Are Cookies?

Cookies are small text files placed on your computer or mobile device when you visit a website. They are widely used to make websites work efficiently, to improve user experience, and to provide information to the site owners. Cookies can be “session cookies”, which are temporary and deleted when you close your browser, or “persistent cookies”, which remain on your device for a set period or until you delete them. Cookies may be set by our Site (first-party cookies) or by third-party services that we use (third-party cookies). In addition to cookies, we may use similar technologies like pixels, web beacons, or local storage – for simplicity, we refer to all these technologies as “cookies” in this Policy.

How We Use Cookies

We use cookies to enhance and optimize your experience on AccountaPartner.com, to understand how our Site is used, and to support our marketing efforts. Specifically, cookies on our Site may be used for the following purposes:

• Essential Functionality: Enabling core features that are necessary for the website to operate properly (for example, keeping you logged in, remembering items in your account dashboard, or ensuring secure navigation).
• Analytics and Performance: Collecting data about how visitors interact with our Site (such as which pages are visited, how long users stay, and any issues encountered) so we can improve our services and user experience.
• Advertising and Marketing: Delivering personalized content or advertisements, and measuring the effectiveness of our marketing campaigns. These cookies help us show you relevant promotions on our site or across the internet and avoid showing repetitive ads.

We categorize the cookies we use into three main categories for clarity. In the sections below, we describe each category, what it does, and how it impacts your privacy. We’ve kept the categories broad so that this Policy remains accurate even as we introduce new cookies or tools in the future – any new cookie we adopt will fall into one of these categories.

Types of Cookies

There are several types of cookies we may use.

Strictly Necessary Cookies (Essential Cookies)

These cookies are essential for the operation of our Site and for you to use its core features. They enable basic functions like page navigation, secure access to certain areas (e.g., user login accounts), and form submissions. Without these cookies, the website cannot function properly, and certain services or requests you make (such as adding something to a user profile or navigating between pages) cannot be fulfilled.

Key characteristics of essential cookies:

• They are usually first-party cookies set by AccountaPartner.com.
• They do not collect information about you for marketing or remember where you’ve been on the internet.
• Because they are necessary for the website to work, these cookies do not require your consent under applicable laws. We simply use them by default to provide you with the service you requested (the website content and features).

Please note: In our cookie management tool, essential cookies are typically pre-enabled or marked as mandatory and cannot be turned off. While you can disable cookies in your browser (see Managing Cookies below), doing so may break certain functions of the Site. For example, if you block essential cookies, we may not be able to save your login session or maintain your privacy preferences.

Analytics Cookies (Performance Cookies)

Analytics cookies (also known as performance or statistics cookies) help us understand how visitors use our Site so we can improve it. These cookies collect information about site usage in an aggregate, anonymous way – they do not directly identify you as an individual. For instance, analytics cookies may track: how many users visit the Site, which pages are viewed most often, what browser or device type is being used, and if users encounter errors on certain pages.

How we use analytics data: We use this information to gain insights into what content is most useful to our users, to detect technical issues, and to make informed decisions about new features and improvements. For example, we may use Google Analytics or similar analytics services to obtain reports on website traffic and usage patterns. Google Analytics cookies (set by Google, a third party) may assign a random ID to your browser to distinguish unique visitors and record site interactions. We have configured such analytics tools, where possible, to respect privacy, for example, by anonymizing IP addresses so that you are not personally identified. The data collected through analytics cookies is used only for our internal analysis and to improve our services.

Consent requirements: Because analytics cookies are not strictly necessary for the basic functioning of the Site, we will only use them with your consent in jurisdictions where the law requires consent (e.g., the EU). This means if you are an EU/EEA user (or under similar regimes), you will be asked via our cookie banner or preference center whether you want to allow analytics cookies. If you decline, we will disable these cookies and our ability to analyze your usage will be limited. In other regions where explicit consent is not mandated, we may deploy analytics cookies by default to improve our service, but you still have the ability to opt out or disable them through our cookie settings or your browser.

Advertising and Marketing Cookies

Advertising and marketing cookies are used to personalize advertising and promotions for you, and to make our marketing efforts more effective. These cookies can track your browsing habits and activity on our Site (and potentially across other sites, in the case of third-party ad cookies) to understand your interests. They might be set by us or by our advertising partners (third parties) and may be used to:

• Show relevant ads or offers on our Site or on other platforms you visit, based on content you’ve viewed or actions you’ve taken on AccountaPartner.com.
• Measure the effectiveness of our advertising campaigns by tracking things like whether you clicked on an ad we showed you or later signed up for our services after seeing an ad.
• Limit ad frequency, ensuring you don’t see the same advertisement too many times.

Examples of marketing cookies or similar technologies we may use include: Google Ads cookies (which help display our ads on Google’s network and track ad performance) and the Facebook/Meta Pixel (which helps us re-target ads on Facebook or Instagram for people who visited our Site). If we send marketing emails or newsletters, we might also use tracking pixels in those communications to know if you open them or click on links, but those would be covered in our Privacy Policy.

Consent and privacy: Marketing cookies typically involve processing personal data or identifiers for advertising purposes, so we will only use marketing/advertising cookies with your consent in regions that require it. When you first visit our Site from the EU or other consent-requiring locations, these cookies will be disabled by default and only activated if you opt in via the cookie banner or settings. If you choose not to allow marketing cookies, you will still see advertisements (for example, generic ads or banners on our Site), but they will not be tailored to you based on cookies. In regions without a legal requirement for prior consent, we may use marketing cookies in accordance with applicable law, but you can always opt out using our provided tools. We also honor any “Do Not Sell/Share My Personal Information” preferences as required by laws like the California Consumer Privacy Act (CCPA/CPRA), which may overlap with the use of advertising cookies – see our Privacy Policy for more on that.

Third-Party Cookies and Tools

Some cookies on our Site are placed by third-party services that we use to enhance our website or marketing. As mentioned, analytics and ad cookies often come from outside providers (for example, Google or Facebook). Additionally, if we embed content from other platforms – such as a YouTube video, a Twitter feed, or other widgets – those platforms may set their own cookies on your device to track usage of their service. We do not control the data collected by third parties via their cookies, nor how they use it; however, we only integrate third-party tools that we trust and that we believe are operating in compliance with privacy laws.

Each third-party (such as Google, Facebook, etc.) is responsible for its own cookies and privacy practices. We encourage you to read the privacy and cookie policies of any third-party services that we use on our Site. For example, if we use Google Analytics, you can review Google’s Privacy Policy to learn how they handle information. If we use advertising partners, they should provide information on how you can opt out of their ad tracking (such as through the YourOnlineChoices site in the EU, or industry opt-out pages like the NAI in the US).

Outbound links: Our Site may also contain links to external websites or services that are not operated by us. If you click those links (for example, an article reference or a partner’s site), you will be directed to a third-party site. Keep in mind that this Cookie Policy does not apply to external websites. Those sites will have their own cookie policies and practices, and we have no control over how they use cookies or handle your data. We recommend that you review the cookie/privacy policy of any external site you visit.

Obtaining Cookie Consent

Your privacy is important to us, and we aim to obtain your consent for cookies only when and where it is required by law. Here’s how our cookie consent mechanism works:

• EU/EEA and Similar Jurisdictions: If you are visiting our Site from the European Union, European Economic Area, United Kingdom, or any location with similar cookie consent requirements, you will be presented with a cookie consent banner or pop-up when you first visit. This banner will inform you about our use of cookies and ask you to make a choice. You will typically have the option to “Accept All Cookies,” “Reject Non-Essential Cookies,” or “Customize Preferences.” Non-essential cookies (like analytics and marketing) will not be set unless and until you give consent by selecting an appropriate option (e.g., clicking “Accept” or enabling certain categories in a settings menu). If you choose “Reject” for non-essential cookies, we will not load those cookies, though essential ones will still function. Your consent choices will be saved so that on subsequent visits, we remember your preferences and don’t inconvenience you with the banner repeatedly (unless you clear your cookies or the consent status expires, in which case it may appear again).
• United States, Australia, and Other Regions: In countries where cookie consent banners are not strictly required by law, we might not show the full consent banner or may show a simplified notice. By continuing to use the Site in those regions (for example, by clicking a link, scrolling, or otherwise interacting past a notice), you imply consent to the use of cookies as described in this Policy, to the extent permitted by applicable law. That said, we still respect browser settings and user choices – even if an explicit banner is not shown, you can always opt out of non-essential cookies (see the Managing Your Cookie Preferences section below). Additionally, if local law provides you certain rights (like the right to opt out of the sale/sharing of data in some U.S. states), we honor those rights, and our Privacy Policy provides mechanisms to exercise them.
• Withdrawal of Consent: If at any time you have given consent for certain cookies and later change your mind, you can withdraw your consent by adjusting your preferences in our cookie settings tool (described below) or by clearing cookies in your browser. Withdrawing consent will stop further use of the affected cookies, but it won’t remove any cookies that have already been set on your device. However, you can delete those manually (see Browser Controls below).

Managing Your Cookie Preferences

We want you to have full control over your cookie choices. To facilitate this, we use a cookie management tool on our Site (for example, a Consent Management Platform such as Cookiebot or a similar solution) that allows you to review and modify your cookie preferences at any time. Here’s how you can manage cookies on AccountaPartner.com:

• Cookie Preference Center: You can access our Cookie Preference Center at any time by clicking the “Cookie Settings” link or icon (typically found in the website footer or within the cookie banner). In this preference center, you’ll see the different categories of cookies (Essential, Analytics, Marketing as described above) and you can toggle your consent on or off for each category (except Essential, which is always active). When you make changes, our tool will record your new preferences and enforce them immediately, meaning it will block or allow cookies according to your updated choices. This tool records the fact that you’ve consented (or not) to each category, and we retain a log of consent as required by GDPR (to demonstrate compliance). Importantly, essential cookies cannot be disabled using this tool, since disabling them would break critical site functions. The preference center also cannot block cookies on external third-party sites that are not under our control (for example, if you navigate to an external site via a link, our tool can’t control that site’s cookies).
• Browser Settings: In addition to or instead of using our on-site tool, you have the option to control cookies through your web browser settings. Most browsers allow you to view what cookies are stored, delete cookies, and block cookies from specific or all sites. You can typically find these options under the “Settings” or “Preferences” menu of your browser, often in a section titled “Privacy” or “Security.” For example, you can configure your browser to refuse all third-party cookies or to notify you when a website is trying to set a cookie. You can also delete cookies at any time. Please note that if you disable all cookies or all of a certain type (through browser settings), it may affect the functionality of not only our Site but also other websites. For instance, if you block all cookies, you might not be able to log in or use interactive features on our Site. Disabling a cookie category in your browser or through our tool does not automatically delete the cookies already on your device; you may need to clear your browsing data to remove cookies that were previously set.
• Opt-Out Mechanisms: For certain third-party cookies, there are additional opt-out mechanisms. For example, Google Analytics offers its own opt-out browser add-on if you wish to prevent your data from being used by Google Analytics across all websites. Similarly, advertising networks often participate in industry-wide opt-out programs (such as the Network Advertising Initiative or Digital Advertising Alliance in the US). Refer to those specific tools and our Privacy Policy’s section on “Your Rights and Choices” for more details if you’re interested.

By providing these multiple avenues, we ensure you can change your cookie preferences or withdraw consent at any time. Your choices are in your hands – whether through our Site’s interface or your browser, you are free to accept or refuse non-essential cookies. If you need any assistance with adjusting your preferences, feel free to contact us at the email provided below.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our cookie usage practices. When we update the Policy, we will post the new Cookie Policy on this page and update the “Last updated” date at the bottom. In case of significant changes to how we use cookies or how we obtain consent, we may also notify you by other means (for instance, by posting a notice on our homepage or, if appropriate, via email notification if you have an account with us).

Continued use of the Site after changes become effective constitutes your acceptance of the revised Policy.

Please check this Cookie Policy periodically to stay informed about our cookie practices. However, note that we aim to keep this policy flexible: we have described broad categories of cookies we use (or may use) so that minor additions (such as introducing a new cookie that still fits an existing category) won’t immediately make this document inaccurate. Our cookie consent tool will always display the up-to-date list of cookies in use and their purposes. If we introduce a type of cookie that does not fit into one of the categories described above, or if we make a material change in how we approach cookies, we will revise this Policy accordingly.

Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar technologies, please contact us at info@accountapartner.com. We value your privacy and will be happy to explain any part of this Policy or assist you with managing your cookie preferences.

You may also refer to our Privacy Policy for further information about how we protect user privacy, and our Terms & Conditions for the general use of our services.

Thank you for taking the time to read our Cookie Policy. We are committed to transparency and user choice when it comes to your data.

Last updated: June 7th, 2025